Wednesday, 14 August 2013

Buy Mortgage Leads From RGR marketing & Strike While The Iron Is Hot!


After receiving mortgage leads, it is very important for the mortgage company to strike while the iron is hot!
It is a myth that some companies still believe that receiving the mortgage leads ahead of anyone else buys them a lot of extra contact time. This is just not true. Due to the speed of communication channels these days, chances that these leads are going to stay secret for long is doubtful. Due to this, when buying mortgage leads from RGR Marketing, we recommend you move quickly and with strategy upon the available clients.
The faster a mortgage company contacts these leads, the more likely they will be landing and closing the deal. In fact, a mortgage lead is almost 400% more likely to go with the first contacting company, if that company calls them within the first minute of receiving the lead. Furthermore, when contacting the lead, it is important to stay conscious of the time of day, as contacting some of these individuals during set time periods of time, as certain times do prove more beneficial than others. There is a lot of research online about best times to call prospects, so know your numbers before setting out!
When possible leads for mortgage services put in an inquiry, there are hot times during the day where they are more likely to respond and agree to your services. Leads360 did analysis on the best times to contact your leads, which is the source of these numbers.
When contacting the mortgage leads before work you increase your conversion rate by 49 % Its not legal to call before 9am, so right when the clock strikes 9am, call the lead! After this time a prospect is generaly at work and you should consider waiting till the evening. At 9 pm the percentage that you will reach and convert the lead starts to climb back up, and by 9 PM, the likelihood of a client converting services increases to 82 percent, and by 11 PM it is all the way up to 94 percent.
Good thing to make a mental note of is hot times are usually before and after work.
* This data does not mean that your organization should wait to respond at specific times . The ¬first rule that supersedes this advice is to always connect with the lead as soon as you receive it. This data just shows the advantage (and disadvantage) of immediately responding to leads by time of day.
Stacy Morgan is a baker, a blogger, and marketing maven at RGR Marketing. When she’s not baking delicious treats, she’s writing informational articles about online marketing and online lead generation. Over the years Amy has become an expert in mortgage leads, leads for mortgage ,mortgage lead solar leads, debt lead, tax leads, and other leads offered at RGR Marketing. She is always happy to answer any online lead generation questions you may have. Visit us online today!

Wednesday, 17 July 2013

Using Social Media To Generate Mortgage Leads


Generating leads as a mortgage industry professional can be hard work. Using social media to generate mortgage leads can make the job a lot easier. To get started, all you need is to open social accounts on the most popular social media sites. It's free and easy to set up.
These are just the most popular social media sites that will lend authority to your own brand. Keep in mind there are many other social sharing sites you can use to share mortgage content.
Facebook - This social network is one of the largest in the world. The key to Facebook is connecting with people that you already know and convincing those people to give your page “likes” or referrals. There are also Mortgage groups on Facebook where you can sell mortgage products by participating in the group and adding value. Opening a fan page is a great place to start. You can get people to "like" your page by spreading the word via email and at social events. Make sure to add engaging material that interests your audience on your page and positions you as an authority in your niche. There's also a group function where you can create a group with any topic or group of professionals you choose. This can also help generate more mortgage leads.
Twitter - This is a great platform to share tweets and photos about available real estate. It's also a great way to network with other mortgage industry professionals. Utilize hashtags “#” to connect with people who will find your content useful or who may buy from you. This is a great way to boost interest in available real estate listings and chat about interest rates. Twitter is also an effective tool to cross promote services by colleagues.
Instagram - This popular social site made popular by iPhone users is a popular picture sharing platform owned by Twitter. Real estate agents and other industry professionals can use it to share photos of residential and commercial real estate properties or even try and get a hashtag to go viral. Users have the option to favorite and share photos thus expanding your reach exponentially. Real estate is visual, so let your prospects see your content!
LinkedIn - This popular business social media site is geared toward professionals. A great way to generate more mortgage leads is by chatting in groups and posting things related to the mortgage industry. Join related groups per topic like Foreclosure, Refinance etc.
On all these sharing platforms you have to be careful not to spam. Don't just throw links up on every page related to your content, spend a little extra time finding the conversations happening that you can add real insight to. You want your brand to be viewed positively at all times and not get blacklisted from any site or community. Always read group guidelines before posting if they offer them.
There are no guarantees using social media for lead generation, but with consistency and creativity, social media can help promote your business, drive traffic to your site, increase conversions and help you connect with the industry and customers in fun creative ways.
Stacey Morgan is a baker, a blogger, and mortgage marketing maven at RGR Marketing. When she’s not baking delicious cupcakes, she’s writing informational articles about online marketing and lead gen. Over the years Amy has become an expert in Mortgage Leads , Buy mortgage leads from rgrmarketing, solar leads, debt settlement leads, tax leads, amongst others offered at RGR Marketing. She is always happy to answer any mortgage marketing questions you may have.

Monday, 24 June 2013

Five Benefits of Buying Mortgage Leads

Are you constantly looking for viable advertising sources to generate mortgage leads, even going so far as to create complex and costly marketing campaigns to attract qualified prospects? As a lender, it’s all about getting leads at the right price that are most likely to convert into a mortgage customer. While advertising and creating your own marketing can work, it’s a much better decision to buy mortgage leads from quality sources.
Here are five benefits of buying mortgage leads:
#1: Most Leads are Already Prescreened – You won’t have to worry about qualifying the leads. Reliable lead companies will prescreen the leads, so you’re working with prospects that are serious about getting a mortgage. You also don’t have to use your resources to screen the leads as they are doing it for you.
#2: Your Sales Team Will Be More Successful – Your sales team won’t have to deal with prospects that are not qualified. They’ll be able to spend their time working with prospects that are highly likely to turn into clients. You’ll be utilizing your sales team to be effective and efficient.
#3: It’s Less Risky – Investing in advertising and marketing is always a big risk. You can easily spend tens of thousands of dollars on an advertising source or a marketing campaign that may not produce for you. You minimize this risk by working with qualified leads as the costs are more controllable and significantly lower.
#4: Your Overhead Costs Will Go Down – By providing your sales team with quality mortgage leads, you reduce many overhead costs. The turnover for your sales team will be lower, which will result in less training expenses and investment into recruitment.
#5: The Return On Investment Is High – Since the leads are prescreened, they are more likely to convert than leads generated in other ways. The return on investment is high, so you can quickly scale up your campaign to purchase even more leads due to more available cash flow.
Stacey Morgan is a baker, a blogger, and mortgage marketing maven at RGR Marketing. When she’s not baking delicious cupcakes, she’s writing informational articles about online marketing and lead gen. Over the years Amy has become an expert in Mortgage Leads, buy mortgage leads, solar leads, debt settlement leads, tax leads, amongst others offered at RGR Marketing. She is always happy to answer any mortgage marketing questions you may have.