Are you constantly looking for viable advertising sources to generate mortgage leads, even going so far as to create complex and costly marketing campaigns to attract qualified prospects? As a lender, it’s all about getting leads at the right price that are most likely to convert into a mortgage customer. While advertising and creating your own marketing can work, it’s a much better decision to buy mortgage leads from quality sources.
Here are five benefits of buying mortgage leads:
#1: Most Leads are Already Prescreened – You won’t have to worry about qualifying the leads. Reliable lead companies will prescreen the leads, so you’re working with prospects that are serious about getting a mortgage. You also don’t have to use your resources to screen the leads as they are doing it for you.
#2: Your Sales Team Will Be More Successful – Your sales team won’t have to deal with prospects that are not qualified. They’ll be able to spend their time working with prospects that are highly likely to turn into clients. You’ll be utilizing your sales team to be effective and efficient.
#3: It’s Less Risky – Investing in advertising and marketing is always a big risk. You can easily spend tens of thousands of dollars on an advertising source or a marketing campaign that may not produce for you. You minimize this risk by working with qualified leads as the costs are more controllable and significantly lower.
#4: Your Overhead Costs Will Go Down – By providing your sales team with quality mortgage leads, you reduce many overhead costs. The turnover for your sales team will be lower, which will result in less training expenses and investment into recruitment.
#5: The Return On Investment Is High – Since the leads are prescreened, they are more likely to convert than leads generated in other ways. The return on investment is high, so you can quickly scale up your campaign to purchase even more leads due to more available cash flow.
Stacey Morgan is a baker, a blogger, and mortgage marketing maven at RGR Marketing. When she’s not baking delicious cupcakes, she’s writing informational articles about online marketing and lead gen. Over the years Amy has become an expert in Mortgage Leads, buy mortgage leads, solar leads, debt settlement leads, tax leads, amongst others offered at RGR Marketing. She is always happy to answer any mortgage marketing questions you may have.
Here are five benefits of buying mortgage leads:
#1: Most Leads are Already Prescreened – You won’t have to worry about qualifying the leads. Reliable lead companies will prescreen the leads, so you’re working with prospects that are serious about getting a mortgage. You also don’t have to use your resources to screen the leads as they are doing it for you.
#2: Your Sales Team Will Be More Successful – Your sales team won’t have to deal with prospects that are not qualified. They’ll be able to spend their time working with prospects that are highly likely to turn into clients. You’ll be utilizing your sales team to be effective and efficient.
#3: It’s Less Risky – Investing in advertising and marketing is always a big risk. You can easily spend tens of thousands of dollars on an advertising source or a marketing campaign that may not produce for you. You minimize this risk by working with qualified leads as the costs are more controllable and significantly lower.
#4: Your Overhead Costs Will Go Down – By providing your sales team with quality mortgage leads, you reduce many overhead costs. The turnover for your sales team will be lower, which will result in less training expenses and investment into recruitment.
#5: The Return On Investment Is High – Since the leads are prescreened, they are more likely to convert than leads generated in other ways. The return on investment is high, so you can quickly scale up your campaign to purchase even more leads due to more available cash flow.
Stacey Morgan is a baker, a blogger, and mortgage marketing maven at RGR Marketing. When she’s not baking delicious cupcakes, she’s writing informational articles about online marketing and lead gen. Over the years Amy has become an expert in Mortgage Leads, buy mortgage leads, solar leads, debt settlement leads, tax leads, amongst others offered at RGR Marketing. She is always happy to answer any mortgage marketing questions you may have.
