After receiving mortgage leads, it is very important for the mortgage company to strike while the iron is hot!
It is a myth that some companies still believe that receiving the mortgage leads ahead of anyone else buys them a lot of extra contact time. This is just not true. Due to the speed of communication channels these days, chances that these leads are going to stay secret for long is doubtful. Due to this, when buying mortgage leads from RGR Marketing, we recommend you move quickly and with strategy upon the available clients.
The faster a mortgage company contacts these leads, the more likely they will be landing and closing the deal. In fact, a mortgage lead is almost 400% more likely to go with the first contacting company, if that company calls them within the first minute of receiving the lead. Furthermore, when contacting the lead, it is important to stay conscious of the time of day, as contacting some of these individuals during set time periods of time, as certain times do prove more beneficial than others. There is a lot of research online about best times to call prospects, so know your numbers before setting out!
When possible leads for mortgage services put in an inquiry, there are hot times during the day where they are more likely to respond and agree to your services. Leads360 did analysis on the best times to contact your leads, which is the source of these numbers.
When contacting the mortgage leads before work you increase your conversion rate by 49 % Its not legal to call before 9am, so right when the clock strikes 9am, call the lead! After this time a prospect is generaly at work and you should consider waiting till the evening. At 9 pm the percentage that you will reach and convert the lead starts to climb back up, and by 9 PM, the likelihood of a client converting services increases to 82 percent, and by 11 PM it is all the way up to 94 percent.
Good thing to make a mental note of is hot times are usually before and after work.
* This data does not mean that your organization should wait to respond at specific times . The ¬first rule that supersedes this advice is to always connect with the lead as soon as you receive it. This data just shows the advantage (and disadvantage) of immediately responding to leads by time of day.
Stacy Morgan is a baker, a blogger, and marketing maven at RGR Marketing. When she’s not baking delicious treats, she’s writing informational articles about online marketing and online lead generation. Over the years Amy has become an expert in mortgage leads, leads for mortgage ,mortgage lead solar leads, debt lead, tax leads, and other leads offered at RGR Marketing. She is always happy to answer any online lead generation questions you may have. Visit us online today!
