Generating leads as a mortgage industry professional can be hard work. Using social media to generate mortgage leads can make the job a lot easier. To get started, all you need is to open social accounts on the most popular social media sites. It's free and easy to set up.
These are just the most popular social media sites that will lend authority to your own brand. Keep in mind there are many other social sharing sites you can use to share mortgage content.
Facebook - This social network is one of the largest in the world. The key to Facebook is connecting with people that you already know and convincing those people to give your page “likes” or referrals. There are also Mortgage groups on Facebook where you can sell mortgage products by participating in the group and adding value. Opening a fan page is a great place to start. You can get people to "like" your page by spreading the word via email and at social events. Make sure to add engaging material that interests your audience on your page and positions you as an authority in your niche. There's also a group function where you can create a group with any topic or group of professionals you choose. This can also help generate more mortgage leads.
Twitter - This is a great platform to share tweets and photos about available real estate. It's also a great way to network with other mortgage industry professionals. Utilize hashtags “#” to connect with people who will find your content useful or who may buy from you. This is a great way to boost interest in available real estate listings and chat about interest rates. Twitter is also an effective tool to cross promote services by colleagues.
Instagram - This popular social site made popular by iPhone users is a popular picture sharing platform owned by Twitter. Real estate agents and other industry professionals can use it to share photos of residential and commercial real estate properties or even try and get a hashtag to go viral. Users have the option to favorite and share photos thus expanding your reach exponentially. Real estate is visual, so let your prospects see your content!
LinkedIn - This popular business social media site is geared toward professionals. A great way to generate more mortgage leads is by chatting in groups and posting things related to the mortgage industry. Join related groups per topic like Foreclosure, Refinance etc.
On all these sharing platforms you have to be careful not to spam. Don't just throw links up on every page related to your content, spend a little extra time finding the conversations happening that you can add real insight to. You want your brand to be viewed positively at all times and not get blacklisted from any site or community. Always read group guidelines before posting if they offer them.
There are no guarantees using social media for lead generation, but with consistency and creativity, social media can help promote your business, drive traffic to your site, increase conversions and help you connect with the industry and customers in fun creative ways.
Stacey Morgan is a baker, a blogger, and mortgage marketing maven at RGR Marketing. When she’s not baking delicious cupcakes, she’s writing informational articles about online marketing and lead gen. Over the years Amy has become an expert in Mortgage Leads , Buy mortgage leads from rgrmarketing, solar leads, debt settlement leads, tax leads, amongst others offered at RGR Marketing. She is always happy to answer any mortgage marketing questions you may have.
