Gaining quality
mortgage leads is a time consuming task. One of the best ways to maximize sales
is to purchase mortgage leads online. The time saved from searching for leads
can be used to successfully close sales instead. However, no amount of quality
leads will help if a broker’s follow up process lets them down.
Time Is of the Essence
When it comes to
following up a mortgage lead, one of the most influential factors is the
response time. Research has shown that the best time to follow up on a mortgage
lead is as soon as possible. There is
a clear and rapid decline in a lead’s viability from the moment the lead is
generated, to the minute contact is made. Leads that are followed up within the
hour are 7 times more likely to have a positive result than those that are
responded to after 60 minutes.
In regards to the best
time of day to call, most businesses tend to call prospects during normal
business hours from Monday to Friday. However, research shows that the optimal
times for calling mortgage leads are between 7pm and 11pm. Another interesting
find is that prospects who are contacted on a Saturday can yield 10% increase
in conversion rates compared to the average weekday.
Don’t Put All Your Eggs in One Basket
Diversity is essential
for any good mortgage broker. While telephone contact and the chance to have a
conversation is essential for closing the deal, it’s been shown that an email
or two sent out beforehand can greatly improve conversion rates.
It takes time to
perfect a follow up process. Thankfully, by using measurable processes, brokers
are able to assess and tweak their follow up process until they find one that
works.
Stacy Morgan is a baker, a blogger, and marketing maven at RGR Marketing. When she’s not baking delicious treats, she’s writing informational articles about online marketing and online lead generation. Over the years Amy has become an expert in Buy mortgage leads from rgrmarketing , www.rgrmarketing.com from rgrmarketing, solar leads, debt settlement leads, tax leads, amongst others offered at RGR Marketing. She is always happy to answer any mortgage marketing questions you may have.
